Influencer Marketing
I’m a creative at heart and I wanted to apply my business acumen so I became a food content creator.
43.3K Followers 1.4M Likes TikTok | 4.1K Followers Instagram
Paid Partnerships
I’m very grateful to be able to work with brands like Dole, Mcdonalds, Sarah Lee, The History Channel, and Zico Coconut Water.
TikTok.
Purpose: drive traffic to History’s new season of Food That Built America
I opened by directly addressing a common issue which was viewers getting hungry while watching food documentaries by advising them to eat and watch at the same time. I showed how this could be done by creating an “eat with me” style video. Then I closed the video with the clear CTA “watch the burger episode of Food That Built America on the History channel tonight at 9|8c.”
Throughout this project, I utilize influencer partnership platform Aspire IQ to communicate with the brand manager.
Instagram.
Purpose: drive sales
The prompt was to show how you enjoy Zico coconut water at home in order to drive sales through Amazon. I decided to share the Vietnamese dish carmelized pork belly and eggs. I captured this photo using a digital camera and natural lighting and edited it using Adobe Lightroom.
Creating content for paid partnerships with brands such as the History Channel, Zico Coconut, and Sarah Lee for influencer marketing campaigns by utilizing brand partnership platforms like Aspire IQ to advertise products.
Generating 100K - 12.4M views on 50 videos by producing, filming and editing resulting in 42.8K TikTok followers.
Building a community of 4.0K Instagram followers with 5.7% engagement rate by tracking trends and hashtags to optimize original content and posting schedules for audience demographics.
I am constantly A/B testing content strategies and exploring new platform features. I’m currently trying out Snapchat Spotlight, Pinterest Stories, and Clubhouse.