San Jose, CA | jeanette.a.mai@gmail.com | linkedin.com/in/jeanette-mai/
EDUCATION
University of California, Irvine MARCH 2021
Bachelor of Arts, Business Administration, Marketing Emphasis
GPA: 3.5 Awards: Forbes Under 30 Scholar 2019, Student Startup Fund Recipient, Dean’s Honors List
Affiliations: Marketing Association, Entrepreneurship Club, Students Consulting for Nonprofit Organizations, Associated Students of UC Irvine
WORK EXPERIENCE
Marketing Specialist APRIL 2023 - PRESENT
San Jose State University, San Jose, CA
Created social posts gaining 116K impressions and 3.65%, 11,981 followers across Facebook, Twitter, LinkedIn, Instagram, YouTube.
Achieved email open rate 35.1% with over 2,000 contacts by copywriting for 28 communication plans: lead generation, lead nurturing, yielding, deadline reminder, webinar) covering 4+ programs addressing every stage of the marketing funnel.
Propelled 59k impression increase, 36 more leads, 810 more clicks for PPC ads MOM.
Built dashboards for monthly reporting and utilized social media management tool Oktopost to post daily.
Launched Instagram @sjsucpge starting from 0 to 140 followers within 3 months.
Spearhead employee spotlight posts.
Developed marketing plan including SWOT analysis, unique selling propositions (USP), competitor analysis and current reporting.
Graphic design and video editing using Canva and Adobe Premiere Pro based on messaging and style guide.
Created a survey on Qualtrics to guide potential customers through the marketing funnel.
Hashtag and keyword research.
Cross functional collaboration with digital data services and program management teams
Visual storytelling through video and photo with collaboration from college partners and vendors from pre to post-production on program-related marketing.
Interacted with potential clients in field marketing campaigns passing out flyers and branded merchandise which increased brand awareness.
Managed a team of interns and an employee to graphic design 50+ deliverables and led video production for social.
Led the development of demand generation assets (email, website landing pages, banners, social ads, sales emails, etc.) working with content writer, brand team, and external agencies in support of campaign asset creation and execution.
Executed paid social on Facebook and Instagram.
Utilized a social media management tool(Hootsuite, Oktopost) to plan posts.
Analyzed social media reports in SalesForce to create actionable recommendations.
Self Employed Content Creator AUGUST 2017 – APRIL 2023
Foodnette, San Jose, CA
Delivers all creative and social assets for paid influencer marketing campaigns with 15 brands and agencies such as the Nivea, DoorDash, and History Channel to advertise products to social audiences.
Builds a community of 4.7K Instagram followers and 14.8K Youtube views per week by identifying, implementing, and analyzing relevant trends and hashtags for Reels social content strategy.
Generates 100K - 12.4M TikTok views on 50+ videos by executing original concepts and creative briefs resulting in 43.1K followers.
Build organic social calendar, execute feed & story posts, spearhead social-listening and managing brand interaction with social community, and track KPIs to measure performance and guide future social strategies.
Marketing Intern JULY 2022 – NOVEMBER 2022
Experian, San Jose, CA
Developed internal communication and marketing collateral reaching 59 local employees through email and Slack resulting in 30 attendees at the corporate event.
Optimized article content for LinkedIn to create a social presence for the executive which resulted in 231 likes.
Wrote copy for domestic and international gifts received by 50 outstanding employees.
Managed 2 executives’ calendars and scheduled meetings through Outlook resulting in a more organized day.
Marketing Coordinator of Amazon Alexa Prize Challenge Team FEBRUARY 2020 – JUNE 2020
University of California, Irvine - School of Informatics and Computer Science, Irvine, CA
Designed and launched a website by coding HTML/CSS on Github and creating a website map to generate Amazon Alexa Prize Challenge team visibility amongst prospective members and create awareness.
Managed copywriting for website content that aligns with the overall branding to increase website traffic.
Social Media Marketing Coordinator JUNE 2019 – JUNE 2020
Southeast Asian Student Association at UC Irvine, Irvine, CA
Boosted Instagram follower growth by 12% within one month by managing community moderation and engagement in person and online by working collaboratively to make sure we fulfill customer needs, questions, and education ensuring positive brand interactions.
Upheld social voice consistently across all social media channels (Instagram and Facebook) by writing social copy and creating assets which increased event attendance by 10%.
Managed social media by executing the monthly content calendar and developing strategic and creative social media initiatives to promote engagement with the brand's audience through community management to recruit members.
Achieved 60.76% average email open rate by designing email template and A/B testing copywriting for subject lines, content length, and CTA for 23 Mailchimp email campaigns which boosted event attendance.
Edit social media assets, launch content and newsletters using Adobe Lightroom and Canva.
Digital Marketing Intern JULY 2019 – DECEMBER 2019
Formosa Covers LLC, Irvine, CA
Prepare and present all weekly and monthly social media reports with data-driven insights and recommendations to optimize performance on social media.
Created a cohesive brand image by sourcing user-generated content (UGC), writing engaging social copy in the brand voice, drafting creative briefs, and researching hashtags which doubled average impressions.
Managed social channel (Instagram) by developing optimal posting schedules using social media management tool (Later) to publish content daily.
Bolstered product impressions by 34.65% MOM by making data-driven decisions and implementing A/B testing Amazon ad campaigns to push products which increased paid search revenue by over $13,000 (102.55%) MOM.
Conducted competitor analysis by monitoring competitors and the industry landscape to position products.
Optimized SEO by rewriting product title and description to include relevant search terms from Keyword Planner.
SKILLS
Certified: Stukent Digital Marketing, Google Ads, Google Analytics Individual Qualification, Hubspot Content Marketing, Hubspot Inbound Marketing
Software: Microsoft (Word, Excel, PowerPoint), Adobe Lightroom, iMovie, graphic design (Canva), Google Suite
Classes: marketing on the Internet, global marketing, brand management, strategic management, statistics